When it comes to a publication, there are some costs that can clearly be accounted for such as printing and postage bills. However, there are many more hidden costs which need to be considered when producing a publication in-house.

Third Sector Services have posed a few questions that organisations should ask themselves in order to maximise the benefits their organisation’s publication.

Are staff members properly allocated?
In many instances it is the CEO that ends up dedicating a lot of his or her time to the magazine or newsletter. These people are usually well paid professionals with many competing...