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Rescheduled date for Make Marketing Work

Fri, 11 June 2010 The Make Marketing Work conference, originally to be held on 24 June, has been postponed and is likely to be held in Spring 2010.

Outsourcing the design and print of your association newsletter

Third Sector — January 2010 After producing a member newsletter in-house for 30 years, the Australian Microscopy and Microanalysis Society elected to outsource the design and print of its publication. The result? Members are happy, and advertisers are too.

The pub test, the radio test and the grandmother test

Third Sector — January 2010 Do you, or rather your organisation, pass the pub test, the radio test, and the grandmother test?

Satisfying the needs of your members with social technology

Third Sector — January 2010 The following explains how associations can apply the same sort of technology as Facebook to their own websites to directly help meet the needs of members.

Social PR service for not-for-profits

Tue, 20 October 2009 Australian charities now have access to affordable, effective lobbying tools, thanks to an agreement between DonorTec and NewsMaker.

Survey finds not-for-profits in decline

Thu, 23 July 2009 Not-for-profits across Australia are feeling the effects of the global financial crisis and don’t expect any improvement in the year ahead, a comprehensive survey of the impact of the economic downturn on not-for-profit organisations has found.

What does publishing in-house really cost?

Third Sector — October 2008 A regular publication can increase your association’s profile and generate more members, but have you looked at the economics and assessed the true cost of producing a magazine in-house?

What NFPs need to know in the current climate

Third Sector — July 2009 Especially in today's volatile market, a responsible not-for-profit management approach is to focus on generating sustainable real income rather than achieving short-term total return targets.

What is the future of direct mail?

Wed, 3 June 2009 Predictions from the United States that direct-mail returns will drop by up to 40 percent over the next five years have prompted a spirited debate on nonprofit online marketing blogs.

Arts sponsorship outlook

Thu, 28 May 2009 The results of a survey designed to gather data on expectations and attitudes regarding the potential effects of the global financial crisis on arts sponsorship have been released by the Australian Business Arts Foundation (AbaF).

Fresh marketing approaches for charities

Wed, 27 May 2009 Eleven teams of students from the Australian School of Business at the University of New South Wales recently worked with charities to design new innovative and cost effective fundraising approaches, as part of an initiative to instill within students a greater awareness of social enterprises.

New online resources for NFPs

Wed, 6 May 2009 Third Sector has a brand new website and can also be followed on Twitter – it is all part of our commitment to enhancing intra-sector communication.

The value of marketing in an economic downturn

Third Sector — April 2009 Taking a positive approach and intelligent action to marketing in an economic downturn, with the attitude that it is an opportunity too good to miss, will lead to a stronger bottom line, greater profile and credibility of your brand.

Social media is here to stay

Third Sector — April 2009 Social media is the latest catch phrase in a long line of buzzwords. It is often used to describe the collection of software that enables individuals and communities to gather, communicate share, and in come cases collaborate or play.

Cutting Through the Noise

Third Sector — January 2009 Effective association marketing is about being heard and this requires cutting through the noise – but how?

For a good cause

Third Sector — January 2009 Corporate-cause related partnerships are becoming increasingly popular because they provide benefits to not-for-profits as well as business, and with corporate belts tightening, bottom line benefits are essential. But how are these associations formed and how do they really work?

Association boosts profile with better communication

Third Sector — January 2009 Many associations face the challenge of portraying a professional image on a limited budget and without paid staff. However, a finely tuned communications plan and a little know how can go a long way.

The art of the business card

Third Sector — October 2008 Your business card is a reflection of your organisation, so make sure you get it right.

Planning the perfect public event

Third Sector — October 2008 A public event can be just what you need to raise money, generate publicity and boost membership - but what is involved and where should you start?

Print and online: the best communication combination

Third Sector — January 2009 While it used to be a case of one or the other, an increasing number of industry associations are now combining a print magazine with a more regular e-newsletter for great results.

Association Wins Marketing Award for ‘Gingerbread Haka’

Wed, 3 December 2008 The Baking Industry Association of New Zealand (BIANZ) has won gold at the International Echo Awards for its highly innovative, engaging and effective marketing campaign.

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Australian Society of Association Executives (AuSAE) provides support, networking services and up to date industry information to association managers in the business, professional, technical, trade, sporting, welfare, religious, educational and finance sectors.