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Is your publication really worthwhile?
Wed, 9 May 2012
Having a regular publication can increase your not-for-profit organisation’s profile and generate more members or donors. However, it is important to take a closer look at the economics of publishing and assess if producing a magazine in-house is an efficient strategy for your organisation.
Use your not-for-profit’s anniversary as a marketing tool
Thu, 12 April 2012
For a not-for-profit, an anniversary is a time to look back and reflect on the organisation’s journey and celebrate its milestones. Recognising this, the Australasian Society for Trenchless Technology created a book to use in their 20th anniversary celebrations and assist with their marketing initiatives.
Is your not-for-profit delivering the communication it should?
Thu, 12 April 2012
These tips will ensure your not-for-profit organisation engages with its target market in an effective way.
Who gives a tweet? A not-for-profit’s guide to using Twitter
Ever wondered what your followers really think about your tweets? Learn how to send the perfect message into the twittersphere for your association.
Why a strong brand is important for not-for-profits
Branding is a very important part of marketing and it is crucial to invest properly in this asset in order to stand out in your industry and attract members or donors.
5 tips to create the perfect member survey
This article explains how to create a survey that members respond to, so that your association can better satisfy members and improve marketing initiatives.
Why your marketing agency should be a not-for-profit expert
Finding a non-specialist marketing agency that truly understands the unique nature of the third sector can be difficult, which is why not-for-profits should look for agencies that are third sector experts.
Does print advertising really work?
The Professional Publishers Association UK has conducted a study exploring the effects of magazine editorial and advertising on readers.
Advocacy: tips for a successful campaign
Health promotion charity Victoria Walks explains the secrets to successful advocacy as a not-for-profit organisation.
Use your not-for-profit’s anniversary as a marketing tool
For a not-for-profit, an anniversary is a time to look back and reflect on the organisation’s journey and celebrate its milestones. Recognising this, the Australasian Society for Trenchless Technology created a book to use in their 20th anniversary celebrations and assist with their marketing initiatives.
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