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Membership marketing: 8 tips for retaining members
Wed, 31 August 2011
With more members leaving an organisation after their first year of membership than at any other time, a well-developed membership retention strategy is vital. Marketing specialists Jacinta Hannaford and Candice de Chalain explain how associations can better satisfy and retain their members.
10 Tips: How to fundraise effectively with Facebook Causes
Mon, 15 August 2011
Facebook Causes is a valuable marketing tool that is a free, fun and effective way for not-for-profits to fundraise and raise awareness of their organisation.
5 ways to improve your social media strategy
Wed, 3 August 2011
According to the 2011 Social Media Marketing Industry Report 90 per cent of marketers agree that social media is important for organisations, yet many not-for-profits (NFPs) are not using social media properly or worse, are not using social media at all.
Over $15,000 in grants for NFPs
Mon, 1 August 2011
CTK Foundation have partnered with Connecting Up Australia to offer not-for-profits (NFPs) in Australia and New Zealand over $15,000 in funding, technology and marketing tools.
Trade marks: power in the brand
Senior Lawyer Nils Versemann explains the importance of not-for-profit brands.
Engaging members through magazines
The Institute of Hospital Engineers Australia (IHEA) CEO Greg Bondar on the Institute’s new member magazine produced by Third Sector Services.
When did you last explore your members’ views?
Wed, 20 July 2011
Come and learn the tricks of the trade for designing surveys that give you powerful, actionable and authentic member and stakeholder feedback.
Industry magazine and event secrets revealed
Wed, 20 July 2011
Associations that want to find out how they can better integrate their publications and events to maximise revenue are invited to attend an upcoming seminar in Melbourne.
How to host international events
Australian associations have much to gain from hosting international events, including attracting new members and sharing ideas with people from around the globe. Julie Sheather reports on the Australia Associations Project.
Exhibition and Events Association forms new Industry Partnership
Wed, 8 June 2011
The Exhibition and Events Association of Australasia (EEAA) has signed with Exhibitions and Trade Fairs (ETF) as an Industry Partner for the Sydney Event Showcase and Australian Business Event Expo, and the Melbourne Event Showcase.
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