Making Australia a more attractive event destination
Wed, 19 May 2010
The national corporate social responsibility (CSR) audit will inform a campaign to increase Australia’s attractiveness as a sustainable destination for business and association events.
Tourism and Business Events Australia are calling on the business events sector to participate in its national survey to collate up-to-date evidence of Australia’s CSR credentials.
The survey will collect details about the extent and levels of accreditation, the breadth of sustainable product available, examples of sustainable business practices, programs and projects, and the steps that are being taken to develop CSR credentials across Australia’s business events sector.
Tourism Australia’s Managing Director, Andrew McEvoy said “Buyers are increasingly seeking evidence of a destination’s CSR capabilities when deciding on where to hold their business events.”
Tourism Australia’s Head of Business Events Australia, Joyce DiMascio said that the audit would assist in giving Australia a greater competitive advantage in the global marketplace.
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She encouraged business events operators to complete the survey.
Business Events Australia (BEA) is a specialist unit within Tourism Australia responsible for promoting Australia as a sustainable destination for corporate meetings, incentives, association conferences or conventions and exhibitions.
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