At present most Australian NFPs use the .org.au domain. The .ngo / .ong domains will help NFPs to gain recognition internationally as genuine NGOs, providing a comprehensive domain solution comprising of both the .ngo and .ong name registrations, a listing in the Public Interest Registry’s global NGO directory, and access to a robust community portal. The searchable global directory includes a customisable online profile which enables an organisation to showcase its cause and communicate with stakeholders. Importantly, this profile can include links to social media and the ability to collect donations.
“The NGO Portal will be a directory for NGOs. When donors are looking to give online, they want reassurance that both the website and cause are legitimate – this will be the easiest way for NGOs to communicate and demonstrate trust and credibility, says Soffer.”