Why outsource?

Why outsource design and production?

If you already have a member magazine then outsourcing your magazine’s production allows you to focus on your core business of association management. The improved look of the magazine complements the quality material submitted for publication and enhances the standing of the association and its members. Of course there is also every chance the magazine will be more profitable too.

A quality publication reflects a quality organisation

The professionalism of an organisation is demonstrated through the polished appearance and the insightful content of its publications.

77 per cent

of respondents agreed that print publications gave them a more favourable impression of an organisation.

(Readex Research, 2007)

“The consensus has been that a print newsletter is still an important communication tool for the Society and that, provided we can maintain a good quality publication without the costs blowing out, we should continue to run it in its current format.”

(Martin Saunders, Australian Microscopy and Microanalysis Society).

 A print magazine is a valued member benefit

When surveyed, members of associations often nominate their magazine subscription as the most valued aspect of their membership. With more than eight out of ten Australians reading at least one magazine frequently, a magazine focused exclusively on your association’s interests will be read and adds membership value.

70 per cent

said they have taken an action as a result of reading a custom magazine.

(Millward and Brown)

Building your brand

A quality print magazine is an essential element in building an association’s brand. A recent study by research company Millward and Brown found that a magazine increased brand loyalty by 32 per cent. In addition, 70 per cent of readers indicated they had taken at least one action in the last twelve months as a result of reading a custom magazine. The longevity of a print magazine ensures a record of your achievements as an association, which can be a great resource and legacy to future generations of members.

Growing advertising revenue

A quality magazine with high production values ensures that advertisers sit up and take notice. Advertisers know that an industry-specific magazine provides them with the perfect opportunity to showcase their capabilities to a targeted audience of key decision makers, with major buying power. Advertisers know readers of association publications are highly engaged so they can be assured that readers will be carefully evaluating the products and services advertised. With excellent content and a professional look, your magazine has the capacity to not only cover its own costs, but become an earner for your association.

“Outsourcing the design has received strong support from our existing advertisers and has resulted in additional advertisers making use of our newsletter.”

(Martin Saunders, Australian Microscopy and Microanalysis Society) 

Download Third Sector Services brochure

To discuss the needs of your not-for-profit organisation call Third Sector Services Manager Candice de Chalain on 03 9248 5100.